Cover of: Down to business | Clara Villarosac

Down to business

the first 10 steps to entrepreneurship for women

Published by Avery in New York, NY .
Written in English.

About the Book

A bulletproof, step-by-step plan for turning your business brainstorm into a money-making reality At age fifty-two , after years of working her way up the corporate ladder, Clara Villarosa found herself out of a job. But she didn't let that get her down. Instead, she put her gifts to the test and started her own business, which became one of the country's best-known independent specialty bookstores—The Hue-Man Bookstore. Now, twenty years and two successful stores later, Clara is a highly sought-after business coach and expert in the industry.Down to Business expands on Villarosa's proven "First 10 Steps to Entrepreneurship for Women" to offer women everywhere a targeted plan to help them launch the small business of their dreams. This book includes advice on:How to develop realistic business ideas by researching the industryAnalyzing a competitor's marketing approach and attracting your ideal customer Accumulating the start-up funds you need, from recruiting investors to using loans wiselyScouting the ideal location Creating a sound business plan—and beyond—with a simple, step-by-step strategyPacked with stories of businesswomen at all stages of the game—from a beer connoisseur-turned-brewer to an avid reader-turned-literary agent—Villarosa brings together inspiring, real-life stories with her award-winning business savvy. Encouraging and empowering, Down to Business will get you motivated to dust off your dream and get your plan into action.

Table of Contents

Step 1 : I believe I can fly, but do I have the wings?
Step 2 : I have a dream : now name it and claim it : what is your business idea?
Step 3 : get the 411 on who's doing what, where, and how : research your competition
Step 4 : create your launching pad : determine your business form and structure
Step 5 : ka-ching! show me the money : how much will it take, and where will you get it?
Step 6 : location! location! location! : where will you put your business?
Step 7 : know thy customer : who's buying what you're selling?
Step 8 : calling all customers : getting the word out to bring them in
Step 9 : help wanted : hiring employees
Step 10 : ready, set, stop! : write your business plan, then go!.

Edition Notes

Includes bibliographical references and index.


Dewey Decimal Class
Library of Congress
HD6054 .V55 2009

The Physical Object

p. cm.

ID Numbers

Open Library
Internet Archive
LC Control Number
Library Thing
Borrow Preview

Check nearby libraries

Buy this book


Download catalog record: RDF / JSON / OPDS
May 23, 2019 Edited by Clean Up Bot import existing book
October 14, 2014 Edited by ImportBot import new book
April 27, 2011 Edited by OCLC Bot Added OCLC numbers.
January 3, 2011 Edited by ImportBot Found a matching record from Library of Congress .
May 28, 2009 Created by ImportBot Initial record created, from Library of Congress MARC record.