Cover of: The Development of media models in advertising | edited by C. Samuel Craig, Avijit Ghosh.

The Development of media models in advertising

an anthology of classic articles

Published by Garland Pub. in New York .
Written in English.

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Edition Notes

Includes bibliographies.

Series
The History of advertising

Classifications

Dewey Decimal Class
659.13/0724
Library of Congress
HF5826.5 .D48 1986

The Physical Object

Pagination
1 v. (various pagings) :

ID Numbers

Open Library
OL2868522M
Internet Archive
developmentofmed0000unse
ISBN 10
0824067622
LC Control Number
84046068
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History

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January 12, 2019 Edited by ImportBot import existing book
April 1, 2008 Created by an anonymous user Initial record created, from Scriblio MARC record.