Cover of: The Disney way | Bill Capodagli

The Disney way

harnessing the management secrets of Disney in your company

Published by McGraw Hill in New York .
Written in English.

About the Book

"I dream, I test my dreams against my beliefs, I dare to take risks, and I execute my vision to make those dreams come true." -Walt Disney.Walt Disney's dreams, beliefs, and daring gave birth to captivating characters, thrilling theme park attractions, and breathtaking tales that have inspired the imaginations of generations of children and adults. Disney also launched an entertainment and marketing empire whose influence is felt around the world, and whose success provides a model of business excellence that can guide any company. Each principle is then examined in detail by illustrating the principle at work at Disney as well as at other successful companies.Capodagli and Jackson have spent their careers studying Disney and teaching this unique management method to others. As consultants to companies ranging from Illinois Power to Bristol-Myers Squibb and Whirlpool, they have used the Disney principles again and again, and have seen them yield startling performance improvements. They have distilled this wisdom in THE DISNEY WAY. In this book, you'll learn how to: Give every member of your organization the chance to dream, and tap into the creativity those dreams embody; Treat your customers like guests; Build long-term relationships with key suppliers and partners; Dare to take calculated risks in order to bring innovative ideas to fruition; Align long-term vision with short-term execution. And more. No fairy dust. No magic wands. No wishing on a star. Just sound, effective management principles that stem from Walt Disney's values, vision, and philosophy. Lists of questions to ask and actions to take, along with real-life examples, will help you adapt the Disney Way to suit your company's needs. From the hiring and training of employees to the realization of a creative concept to exceptional customer service, every aspect of the Walt Disney Company is linked to Walt Disney's vision.

Edition Notes

Includes bibliographical references (p. 209-211) and index.

Classifications

Dewey Decimal Class
384/.8/0979494
Library of Congress
PN1999.W27 C37 1999

The Physical Object

Pagination
xiv, 221 p. :
Number of pages
221

ID Numbers

Open Library
OL380711M
Internet Archive
disneywayharness00capo
ISBN 10
0070120641
LC Control Number
98042938
Library Thing
1115532
Goodreads
3496819
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April 9, 2010 Edited by bgimpertBot Added goodreads ID.
April 1, 2008 Created by an anonymous user Initial record created, from Scriblio MARC record.