Cover of: Techno-Ready Marketing  | A. Parasuraman, Charles L. Colby

Techno-Ready Marketing

How and Why Your Customers Adopt Technology

Published by Free Press .
Written in English.

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First Sentence

In an environment transformed by technological change, the best technology solution does not guarantee market success.

The Physical Object

Format
Hardcover
Number of pages
240
Dimensions
8.7 x 6 x 0.9 inches
Weight
14.9 ounces

ID Numbers

Open Library
OL7722651M
Internet Archive
technoreadymarke00para
ISBN 10
0684864940
ISBN 13
9780684864945
Library Thing
1090924
Goodreads
1480530
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July 26, 2012 Edited by ImportBot import new book
April 9, 2012 Edited by ImportBot import new book
August 6, 2010 Edited by IdentifierBot added LibraryThing ID
April 24, 2010 Edited by Open Library Bot Fixed duplicate goodreads IDs.
April 29, 2008 Created by an anonymous user Inital record created, from an amazon.com record.